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they are all family friendly. i have to tell you when we went around pitching "the bible" so many people said have you lost your mind. >> right. >> nobody is going to watch "the bible" on prime time american tv. stick to sundays in church. roma and i said we think you're wrong. >> reporter: were they ever. the success of "the bible" stunned the entertainment industry as 100 million people tuned in over the course of the series. >> his name is jesus. >> it's become mainstream. that's what's amazing. in three short years it's gone from niche, i don't think so to bring me some of that. >> are you the messiah? >> i am. >> reporter: this sunday his follow-up to the series called "a.d." is going from basic cable to broadcast, airing on nbc. are you at all concerned that this story, the new testament stories, might not be as familiar to people as the old