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TNS South Africas goal for 2014 and beyond is to sharpen its focus on three key areas, says Mark Molenaar, Director: Offer and Growth. These are: superior quality data and fieldwork, expertise that adds value to clients, and understanding clients business better in order to provide them with the most useful insights and ROI.

Strategic career moves and ethical commissioning – Lydia Pang on her career and learning in conversation with D&AD President Rebecca Wright