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highest level for president bush, what are these radio ads doing for donald trump? what dimension do they add? two things strike me, one is from a message point of view, they re right on target. and for anybody who hasn t heard the message, which is hard to imagine at this point, but there are these voters, and the caucus voters, wants to pinpoint, call for that message. so for a message point, it s very right on point. i was struck by how conventional the ads are. i don t know if you remember roos pennsylvania row, but his ads were very different. traditional. this is traditional. they re very traditional. in a sense it kind of goeses to your point of evolving, and in this case evolving towards a more traditional approach. and we ll see. just from an ad guy s point of view. they re traditional, except they re in donald trump s voids, it s not like some monoin a tone politician. if you re driving in your car in iowa and donald trump s voice come on the radio, you listen.