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its colors. it took the internet by storm last week. but now, that image is being used to start a more serious conversation. cnn s hala gorani has the story. reporter: it was the dress that divided the internet. black and blue? or white and gold? it felt like it was the only question that people cared about last week. i thought it was white and gold. i thought it was black and blue. reporter: at its peak the dress had 145 page views per minute according to tumblr. within 4 days 73 million clicks. now, the meme is being used the make a more serious point. the salvation army in south africa asks why is it so hard to see black and blue. driving home the brutal statistic that one in six women in south africa is a victim of domestic abuse. we all enjoyed the idea that we could look at this dress and see different things. but i think to look at it again,

Hala goraniStorm lastDoesnt cover everythingPage viewsBlack and blueSouth africaThe salvation army73 million