Ruchi Wadhwa, the former DE&O and India Communications Lead of HERE Technologies, has joined Indegene, a global health tech company as Director, Corporate Communications
Why Public Relations in Nigeria needs PR - Punch Newspapers punchng.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from punchng.com Daily Mail and Mail on Sunday newspapers.
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Stanley Olisa
Published 21 May 2021
The practice of Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what obtained some decades ago. The profession has had moderate advancement as, at least, the practitioners have been able to assert their ‘professional status’ to a large extent. But how is the profession perceived? What comes to mind when you tell people you practise PR? What thought does the term ‘PR’ trigger when mentioned? PR suffers critical misperceptions and, therefore, needs to set its records straight. A profession designed to manage perception is itself a victim of a ‘perception crisis’.