Strategy Analytics: Overall UX of BEVs does not match price point
A new report from the Strategy Analytics In-Vehicle UX (IVX) service, “Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump,” surveyed car owners across the US, UK, and China regarding their interest in and concerns with BEV ownership. While interest in BEV and hybrid ownership is relatively strong in China, it was lowest in the US. To meet the goal of transitioning fleets and car buyers to all electric, governments and automakers have a substantial challenge ahead, the market research company said.
Despite a focus from governments and automakers on enviro-conscientiousness and the surge of consumer interest in Battery-Powered Electric Vehicles (BEV) seen by Strategy Analytics since 2019, concerns among the skeptics remain largely the same. The risk of being stranded somewhere without the ability to charge remains high, concerns around charging infrastructure outweigh simple battery range concerns, and