BBCNEWS The Media Show June 4, 2024 04:55:00
Bbc one, bbc two, itv and channel 4, channel five become largely irrelevant versus the streaming platforms? i think its a bit easier in a way to think about ten years on, because i think what you will look for there is a signifier of trust as a brand, as a consumer thinking of you as a consumer, you look for, "do i recognise that brand channel four? do i feel it will give me the kind of things that i can trust to make a choice on and that i will like? therefore, ill make choices based on that." ...
Source: archive.org