JioCinema, the Indian streaming service, launches 35-cent tier to box out Netflix and Prime Video
JioCinema, the popular Indian on-demand video-streaming service, introduced a new monthly subscription plan on Wednesday, with the lowest tier costing just 35 cents. The revamp in the pricing strategy comes as the market-leading service seeks to exert greater pressure on rivals including Netflix and Prime Video and "redefine the narrative of premium entertainment." The service — backed by Asia's richest man, Mukesh Ambani — introduced two monthly tiers: 89 Indian r...
Source: yahoo.com