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Doubts about them. >> i dont think a lot of people just understand stood the scale of what you can accomplish with bikes. i think a lot of people thought i was going to carry laundry in my backpack or on my bike many handle bars. >> reporter: the bike saved the company in a lot of ways. first of aural advertising. word of mouth marketing and the obvious, transportation. >> bike delivery is about three times cheaper than truck delivery in downtown areas. you dont have to pay for the truck itself....