Targeting Automotive Customers With Data-Driven Insights With advanced analytical insights and uniquely personalized identity graph technology, dealers and lenders have more power to reach customers on a personalized level while protecting against fraud.
As automotive shoppers move more of their buying process online, it is important to understand their identity throughout the car-buying journey to provide a more personalized shopping experience that builds dealer and lender confidence in who their customers are online.
As online customer interactions grow in record numbers, dealers and lenders are challenged with accurately ensuring they are working with the same digital shopper on multiple devices, verifying identity and preventing fraud, assessing an online shopper’s buying capacity and customizing the right offer that fits their needs.
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