Google Structured Data Testing Tool Lives On At New Domain
Months after deprecating the Structured Data Testing Tool, Google is announcing it will be moved to a new domain.
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Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain.
It was only 5 months ago that Google deprecated the Structured Data Testing tool, a decision that was made after moving its main features over to the Rich Results Test.
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The loss of the Structured Data Testing Tool didn’t sit well with SEOs and site owners, and their disapproval was heard loud and clear. Google cites user feedback as the motivating factor behind today’s announcement.
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.
Barry Schwartz on December 15, 2020 at 10:25 am
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In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org.
Google said “we’ve heard your feedback” and it is “refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.”