The founder of Gigantic Candy Bars discusses his mission to create a better candy bar, the ways that brands mislead consumers about sugar, and other les…
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New York-based candy brand GIGANTIC! recently launched vegan GIGANTIC! bars nationwide. Available in Salted Peanut, Hazelnut Cafe, Banana Pecan, and Almond Horchata flavors, the new vegan bars are made with Fairtrade dark chocolate, coconut milk, and plant-based caramel. Made with only seven grams of sugar, the vegan and gluten-free candy bars were developed to evoke childhood nostalgia without the sugar rush.
Founded by Stu Davidoff and launched this year, GIGANTIC! aims to create well-balanced, health-conscious vegan candy without sacrificing flavor. “GIGANTIC! arose out of a long-lost love. Most people move on from candy bars at some point in their lives, and for good reason they’re loaded with sugar, dairy, and other questionable ingredients,” Davidoff told VegNews. “As a kid, there was a certain rush of excitement just looking at a candy bar wrapper … a feeling I’ve never rekindled with a granola bar, protein bar, or latest ‘healthy bite.’ So I set out