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This is by far the best launch of the year so far. Meet RIVEA, a new Swimsuit brand that review completed the swimwear model. Rivea designs and manufactures eco-friendly swimwears in Europe, using a fabric woven from plastic debris recovered from the seas and oceans and buttons made from ocean plastic granules designed by a jewellery artist in Geneva. Impeccably cut and iconic patterns, Rivea swim shorts capture the picture-postcard Riviera, where the living is easy and days spent poolside come with a certain nonchalant elegance. It is elegant, sexy, eco-responsible and made from the sea to the sea. Must-have alert!

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