Page 21 - Subscription Model News Today

Disturbing truths out to readers, its not a great world. >> i dont think it should be up to facebook. before you go you just recently switched from a free site to a subscription model and in calling out bad actors in silicon valley you dont want dependent on advertising revenue or participation in conferences from the very industry youre covering which is sort of the situation with some of your competitors. is that part of your thinking? you want to have some independence? >> yeah. look we said ...

Switched from a free site to a subscription model and in calling out bad actors in silicon valley you dont want dependent on advertising revenue or participation in conferences from the very industry youre covering which is sort of the situation with some of your competitors. is that part of your thinking? you want to have some independence? >> yeah. look we said to our readers were a hybrid site. we dont have a pay wall. we unlock certain articles. our traffic has increased. it hasnt gone down ...

In 2012. thats up sharply from the year before. do you want youtube without any ads? youll soon be able to get it for a price. youtube is laying the groundwork for an ad-free version. no word yet on what it will cost. the big question will content providers pen fit from the new subscription model. guys? well walter scotts mother trying to endure the loss of a child and seeing it all unfold on video. what did she think when she watched that videotape? well hear from her, next.

And learn how to do art as a hobby. >> give me just a couple best practices when you are thinking about having a subscription model. >> sure. when youre thinking about your subscription model i think you want to think about 10 x versus 10%. nobodys going to buy your service just to save 10%. for example, netflix, you could make an argument that netflix is a 10 x value proposition. you go back to new masters academy, the art class folks, the comparative set is having to go to a college and spend ...

These tutorials about how to learn how to do you know art as a as a hobby and again its a subscription basis and all you can eat category. >> what give me some like just a couple best practices when you are thinking about having a subscription model. >> sure. so, i mean when youre thinking about your subscription model you want to think about ten "x" versus 10% nobodys going to subscribe to your service that nay could buy a la carte just to save 10%. but if you can make the value proposition ten...

Domestic violence counselor so i like the idea of an all female staff and specifically the female market women in their 20s and 30s. one thing i have seen in this population is that theres a lot of doubt. its always like am i wrong, is he wrong? shoumd i talk to my boss? so lets just get out in front of the issue and get it out of your system and get on with your life. >> so most in office therapy sessions can run about $150 bucks, your plan oftens 30-minute sessions for $45 or less. if users si...

Is customers. sooner rather than later. >> maybe you give something for free, then charge for something more. >> completely agree in terms of focus, you want to immediately know how youll make money and test it. that being said, if you know, for example, that retailers are only going to pay for the subscription model once you have 50,000 users, you can wait to execute monetization, but testing if people will pay. >> thank you for the advice today. and if any of you have a question for the show...

I always think the startups biggest asset is customers. so when asking a question about monetizing, sooner rather than later. even if its on a test basis. customers and money are what will keep your company. >> or maybe you have a premium model where you get something for free and charge for something more are? >> completely agree. i think in terms of focus, very early on, you want to know how youre going to make money and, two, test it. that being said, if you know, for example, retail eers wil...

>> theres the analysts and they are charged with sort of running the models and being independent. theres a business side for folks doing sales. >> they want the fees. >> youre going over the head of the people who should be making the decision to the business side guys. youre going to turn us away? >> whats the difference? you want a 1% capital buffer, they want .75%. cant we meet in the middle somewhere. it ends up being exactly what the banks want. this is what happens over time. the analysts...

They are talking to the analyst and its aaa. its just how it worked. the entire scheme is laid out this way in these documents. >> theres the analysts and they are charged with sort of running the models and being independent. theres a business side for folks doing sales. >> they want the fees. >> youre going over the head of the people who should be making the decision to the business side guys. youre going to turn us away? >> whats the difference? you want a 1% capital buffer, they want .75%. ...