Sunset Selling News Today

In 2014, a Florida real estate group began advertising its latest in a series of luxury condominiums designed by global “starchitects”. The ads featured photorealistic computer-generated imagery inhabited by rich and beautiful people lounging by the rooftop pool; staring languidly out towards the endless view of the sea from expansive balconies; working out in the lavishly appointed gym. Its marketing slogan? “I don’t want realism. I want magic.” This world of magical hyper-luxury a...