Scarborough will guide the company through expansion into eight new markets, including California and Florida.
AUSTIN Austin-based Ranch Rider Spirits is taking the hard seltzer market by storm, with a new CEO at the helm: John Scarborough. Scarborough comes to Ranch Rider from his previous role as President of Deep Eddy Vodka, bringing deep industry experience to guide Ranch Rider’s rapid brand growth and distribution expansion.
The hiring coincides with Ranch Rider’s upcoming expansion with Republic National Distributing Company across eight new markets, including California, Arizona, New Mexico, Colorado, Oklahoma, Louisiana, Georgia and Florida. Ranch Rider’s line of beverages, led by its flagship take on the iconic Texas ranch water cocktail (reposado tequila, real squeezed lime & seltzer), has disrupted the industry as consumers fatigued by mass-produced seltzers search for better tasting, spirit-based, authentic options. The company just completed another successful