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Insurers Struggle To Convert Online Visits Into Bound Policies Insurers are doing more with digital than ever before. By Stephanie Griese, Dirk Schmidt-Gallas and Nick Frank In a study last year, German-based insurer Signal Iduna Group found 80% of its customers had at least one digital interaction, including a visit to the insurers website or online product page as part of their supplemental health insurance purchasing process. However, only 12% of the 1,500 customers surveyed completed a poli...