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Take-home grocery sales in Ireland rose by 17.0% in the 12 weeks to 27 December 2020, the latest figures from Kantar show. A record-breaking €1.2 billion was spent on groceries in December, making it the busiest month ever as families navigated evolving lockdown restrictions and prepared for Christmas.
Emer Healy, retail analyst at Kantar, comments: “Christmas was certainly different this year, but pared back festivities didn’t stop Irish families from looking for ways to keep spirits high. Even though there was a temporary easing of restrictions on eating and drinking out in December, most of us still turned to the supermarkets to provide some sorely needed festive cheer.