Credit: geert vanden wijngaert/bloomberg
SIR – I am the CEO of a small-to-medium enterprise that trades almost entirely in Europe. A hard Brexit holds no fears for us. Indeed, our market share in Europe continues to expand month by month. So I was astounded by the insipid helplessness of other CEOs (“What would a no-deal Brexit mean for business?”, telegraph.co.uk, December 11).
Here’s my advice to shareholders. Fire your CEO and the board if they haven’t already configured the business for a hard Brexit.
Fire them if they only offer products and services that are so unremarkable that they can’t withstand ordinary World Trade Organisation tariffs.