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Letters: CEOs who are still not prepared for a deal or no deal deserve to be fired

Credit: geert vanden wijngaert/bloomberg SIR – I am the CEO of a small-to-medium enterprise that trades almost entirely in Europe. A hard Brexit holds no fears for us. Indeed, our market share in Europe continues to expand month by month. So I was astounded by the insipid helplessness of other CEOs (“What would a no-deal Brexit mean for business?”, telegraph.co.uk, December 11). Here’s my advice to shareholders. Fire your CEO and the board if they haven’t already configured the business for a hard Brexit. Fire them if they only offer products and services that are so unremarkable that they can’t withstand ordinary World Trade Organisation tariffs.

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