When it comes to achieving true sustainability, the meetings and events industry has a lot of work to do. For decades, many planners have been touting the “green” practices they’ve been carrying out at events such as going paperless, recycling, reducing waste and reusing signage, all with good intentions.
For event professionals who are passionate about sustainability, this past year has raised some concerns about the future of green events. As the trade show and meetings industry begins to recover, and with event budgets tighter than ever, will anyone care enough about sustainability to help the cause or will green practices end up on the bottom rung of importance?