giving all i got. they asked the army to lift restrictions on using social media platform. they started approaching gamers at conventions instead of using the old recruiting techniques involving cold calls and talking to sports coaches. in cities like los angeles, boston and chicago, the recruiters weren t reaching young people. young people didn t know there are 150 different types of jobs in the army. you can be a dog handler, chef, mechanic, military police, not just snipers and paratroopers. their video is now going viral. the army looks set to enlist 70,000 active duty soldiers, the most since 2010. dana: so it s working well? reporter: it seems to be. sergeant first class orlando sutton and jason locke were the creator. sutton grew up poor in virginia, locke worked at blockbuster when he was recruited. they wanted to explain how the army changed their lives. i think we ve used uncle sam