April online grocery sales pulled back 3.8 percent versus last year, finishing at $8.1 billion, as total order volume dropped 5.8 percent driven by lower order frequency and a slightly smaller monthly active user base, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded April 28-29.
Are consumers trending back toward in-person grocery shopping? Perhaps. One thing is for sure, online eGrocery sales were down 6 percent for the month of March, according to the most recent Brick Meets Click/Mercatus Grocery Shopping Survey.
The total online grocery market generated $8.7 billion in sales during February, a gain of 8.5 percent compared to the same period a year ago, according to a recent Brick Meets Click/Mercatus grocery shopping survey.