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Data Is King So How Can Marketers Survive Privacy Reforms?

Most marketers, agencies, and brands agree that data is king. Love it or hate it, there is no denying that data is a powerful tool for targeting consumers.

Technology vendorsGoogle campaignEuropean unionGavin lockhartLead imageFederal changesDigital platformsSafari intelligent tracking preventionGoogle chromeEuropean privacyTag manager server sideGoogle campaign managerEnhanced conversionsMetas conversionsPersonally identifying information

Google Tag Manager can be used as the new anti-adblock weapon

Google Tag Manager may be used to combat adblockers.

Nicolas jaimesGoogle tag managerImage creditsTag managerTag management systemMatomo tag managerGoogle analyticsServer side taggingClient side taggingGoogle tagGoogle adsSide taggingTag manager server sideHow to manage custom vendor tagsBlock originFirefox focus

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