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'Prove success in the Bay Area': Alaska Airlines is increasing its advertising in California with hopes of doing so nationally

The airline is aiming to prove the success of its current ad campaign to a crucial target demographic – California is the most important market for Alaska Airlines, according to Natalie Bowman, director of marketing for Alaska Airlines as it aims to be “the most successful west coast airline” – to eventually take a more national ad approach. 
San Francisco Bay United States San Francisco Mack Mckelvey Duane Brown Allen Adamson

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