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Building an International Brand: What to Centralize, and What to Localize Entrepreneur 3/4/2021 © Catherine Falls Commercial | Getty Images Over the past few decades, the world has become smaller, providing new opportunities for businesses. Technology has had an enormous impact on the ways we buy and sell, opening up access to broader markets for brands looking for growth. At the same time, tech continues to evolve, as does consumer behavior, meaning brands that stay still risk stagnation or obsolescence far faster than at any other point in history. Innovation is more than a buzzword these days  it’s a lifeline for any brand aiming to be one of the recognized, dominant global players. The path to global business success is littered with brands that failed to innovate, like Blackberry, which ignored the move to touchscreens, or Kodak, which invented the first film-less digital camera but didn’t see the potential of digital photography. The lesson is clear: Don’t be

United statesHow to take your company globalCatherine falls commercialTake your companyMexican coca colaAmerican coca colaஒன்றுபட்டது மாநிலங்களில்எப்படி க்கு எடுத்துக்கொள்ளுங்கள் உங்கள் நிறுவனம் உலகளாவியகேத்தரின் விழும் வணிகரீதியானதுஎடுத்துக்கொள்ளுங்கள் உங்கள் நிறுவனம்மெக்ஸிகன் கோகோ கோலாஅமெரிக்கன் கோகோ கோலா