Page 69 - Tango News Today

Sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if you didnt see it, saw someone, in theory, from tango challenging a french exchange student to a fight on the cliffs of dover. i watched it earlier. its quite a thing. but do you think that, creatively, because of the pressures from social media, the risks for brands of getting it ...

I mean, i see often — and i worked obviously through the last recession — i think, often, these situations actually provide us with a sort of creative renaissance. i think difficult situations often force people to think more creatively. i think that perhaps blackcurrant tango might not make it in the current context, but i do think that the idea of... its very different, actually, to what we were talking about with the traitors and about understanding ideas. i always look for ideas and like...

Seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a f...

So, weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if you didnt see it, sa...

Seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a f...

Provide us with a sort of creative renaissance. i think difficult situations often force people to think more creatively. i think that perhaps blackcurrant tango might not make it in the current context, but i do think that the idea of... its very different, actually, to what we were talking about with the traitors and about understanding ideas. i always look for ideas and like ideas that make me feel a little bit scared, usually because theyre things that i hopefully havent seen before... but d...

I mean, i see often — and i worked obviously through the last recession — i think, often, these situations actually provide us with a sort of creative renaissance. i think difficult situations often force people to think more creatively. i think that perhaps blackcurrant tango might not make it in the current context, but i do think that the idea of... its very different, actually, to what we were talking about with the traitors and about understanding ideas. i always look for ideas and like...

Is going to be... i mean, i see often — and i worked obviously through the last recession — i think, often, these situations actually provide us with a sort of creative renaissance. i think difficult situations often force people to think more creatively. i think that perhaps blackcurrant tango might not make it in the current context, but i do think that the idea of... its very different, actually, to what we were talking about with the traitors and about understanding ideas. i always look ...

And i think the traditional influencer model is certainly seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in adv...

And i worked obviously through the last recession — i think, often, these situations actually provide us with a sort of creative renaissance. i think difficult situations often force people to think more creatively. i think that perhaps blackcurrant tango might not make it in the current context, but i do think that the idea of... its very different, actually, to what we were talking about with the traitors and about understanding ideas. i always look for ideas and like ideas that make me feel...