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8th February 2021
Diageo-owned gin brand Tanqueray is expanding its portfolio with a series of innovations.
This month, the brand is rolling out its new Blackcurrant Royale (41.3% ABV) flavour variant which will retail at £25 for a 700ml bottle. Already available on Amazon, it will be sold in selected stores from 17 February with plans to launch in the on-trade later in the year.
In April, the brand is also set to introduce two new ready-to-drink (RTD) 250ml can formats for Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin (6.5% ABV). The new format is aimed at tapping into the growing RTD category (+22.5% ahead of current Off Trade BWS market).
Tanqueray Blackcurrant Royale launches on Amazon 8th February, 2021 by Melita Kiely
Diageo-owned gin brand Tanqueray has released a plethora of new products, including Tanqueray Blackcurrant Royale and two new ready-to-drink (RTD) cans.
Tanqueray Blackcurrant Royale is available on Amazon now, but will launch in select UK retailers later this month
Priced at RRP £25 (US$34) per 700ml bottle, Tanqueray Blackcurrant Royale is available to purchase on Amazon now, and will be on sale from select UK supermarkets from 17 February. The new release will launch in the on-trade later this year.
Tanqueray Blackcurrant Royale has been bottled at 41.3% ABV and was inspired by brand founder Charles Tanqueray’s journeys to France.