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To categorize the recent layoffs merely as a cost-cutting measure might risk oversimplifying the more nuanced strategy that Alibaba is implementing at Lazada.
Founded by Richard Liu Qiangdong in 1998, JD.com’s business-to-consumer (B2C) e-commerce platform has become China’s second largest online B2C retailers, specialising in electronics, smartphones, and gadgets. JD.com is a key rival of Alibaba’s e-commerce platforms Tmall and Taobao.