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It's not clear how the frenzy started, but it seems to follow the pattern of merchandise mania like the plastic Disney popcorn bucket in the shape of a dragon in 2022, the PlayStation 5 in 2020 and the Popeyes chicken sandwich in 2019.

It's not clear how the frenzy started, but it seems to follow the pattern of merchandise mania like the plastic Disney popcorn bucket in the shape of a dragon in 2022, the PlayStation 5 in 2020 and the Popeyes chicken sandwich in 2019.

Stanleys success story, attributed to strategic marketing shifts, can be traced back to its decision to target a new demographic: women.

Collectors and sellers of the insulated tumblers, which were invented by William Stanley Jr. in 1913, suggest that the craze has been fueled by the manufacturer’s marketing strategy, the collaboration with popular companies like Starbucks, the designer colors and a sense that ownership conveys status and exclusivity. Influencers on TikTok and other platforms have contributed to the mania by posting catchy videos of the tumblers.

Collectors and sellers attribute the craze to the limited availability and collaborations with sellers like Starbucks, as well as to viral TikTok videos.

Collectors and sellers attribute the craze to the limited availability and collaborations with sellers like Starbucks, as well as to viral TikTok videos.

Psychologists and marketing experts reveal why people are obsessed with getting the newest water bottle.

Psychologists and marketing experts reveal why people are obsessed with getting the newest water bottle.

The latest Stanley Cup collection has unleashed pandemonium among eager shoppers, even here in Lafayette. The exclusive line featuring limited edition Cosmo Pink and Target Red colors sold out within days of its launch, leaving many empty-handed and fueling chaos in local stores.

Buyers rushing to buy a limited edition Stanley cup at Target are going viral on TikTok