and we ve got we re celebrating our first responders and heroes this morning too. rachel: absolutely. pete: let s head there right now, head back down to 1 world trade center, the freedom tower, where rick reichmuth is live from the tunnel to towers 104-story tower climb in new york city. rick. [cheers and applause] rick: i m not doing this to the act like i m on tv with this, i literally it s really how old in here, i can barely here you. you recognize abby hornacek? she was really nice to come on with us morning. i was not prepared to go on television this morning. [laughter] rick: we all look like this when we re not prepared to go on television. no, no, not at all. rick: talk about this team and how this experience was. this experience was unlike anything. this organization is one of my favorite organizations. to be here with our amazing coworkers and also amazing people here, there were three cats catastrophically injured veterans who did the stair climb, so ev
companies than that. will: brave and virtues in principle when it s easy to be brave and virtuous in principle. rachel: absolutely. a former target vice chair, this is his thought on, you know, this big controversy with target and their relationship with a trans-satanist and the swim suit that s now so famous. he said that swim suit, boy, has made a huge impact on the bottom line for target. listen. aye never seen a case of one item, that swim suit, that s really what made the difference versus the competitors. that s where the big mistake was made. you have to show love. i know that sounds funny, forgiveness and love, that s part of america. i had a problem with this at babies r us where we had a concept where the first baby of the year would get $0,000. people were up $20,000. people were up in arms. the first baby was born to immigrants. they didn t have a tax id. we gave it to two babies, and we put out a giant press release,