Best Media Info: In the previous X Index barometer, India was the only country with a lower score than the previous period and identified key factors to reverse the degrowth. This meant that Indian brands were not as | Marketing News
The X Index 2023 report by the Havas Group reports that in India, while brands have made strides in addressing key expectations from customers, there is still a long way to go before we reach pre-pandemic levels to create the most meaningful customer