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Kraft Heinz's volumes sag after price hikes, but 4-prong plan to recapture share taking hold

Despite losing market share in recent months due to higher prices and increased promotional activity by competitors, Kraft Heinz CEO Miguel Patricio says he is confident the company will meet its full year net sales targets and exceed previous gross profit margins as a four-prong action plan to drive share “take hold.”
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Kraft Heinz outlines 4-prong approach to 'gradually' regain lost market share in US

Kraft Heinz expects to gradually regain lost market share in the US, which tumbled 30 points on a mix-adjusted basis in the first quarter, by selectively working with retailers to boost shelf space, ramping up marketing and innovation, and tackling lingering supply constraints throughout the remainder of the year.
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