IPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship amount of Rs 2,500 crore. They previously held the rights in 2022 and 2023, paying Rs 670 crore. Tata is also the title sponsor of the Womens Premier League. They retained the title sponsorship rights from 2024 to 2028 by matching Aditya Birla Group's bid. Aditya Birla Group and Tata Sons were the only contenders for the rights.
IPL: The Indian Premier League has emerged as the world's second most valuable sports league with a brand value of $8.4 billion. Watch this Visual Story to check IPL's business model, ROI, CSK & other teams' brand valuation, and more.
On Friday, JioCinema said that the streaming platform had registered record viewership for the 2023 edition of the Tata IPL 2023. It clocked over 1,500 crore video views in the first seven weeks.