Tata Neu, the 'super app' set to launch on April 7, 'never seen before' points redemption for users : Rashtra News #Tata #Neu #super #app #set #launch #April #points #redemption #users The much-awaited super app of Tata Digital is almost here! The Group is expected to make an official announcement on the app’s launch to
Tata Group is considering investing an additional $1 billion into its super app venture, on top of the $2 billion already invested this year. The conglomerate is aiming to improve its digital business and has asked its digital unit to address operational issues and enhance user-friendliness. Tata Group has also suggested exploring funding opportunities with global sovereign and financial investors, following the strategy of rival Reliance Retail Ventures.
Tata Super App: Tata Group is considering investing an additional $1 billion into its super app venture, on top of the $2 billion already invested this year. The conglomerate is aiming to improve its digital business and has asked its digital unit to address operational issues and enhance user-friendliness. Tata Group has also suggested exploring funding opportunities with global sovereign and financial investors, following the strategy of rival Reliance Retail Ventures.
Tata Group's ambitious super app is expected to meet just half of the sales target in its debut year, forcing the sprawling Indian corporate to review its digital strategy, people familiar with the matter said.