Rare Rides Icons: The History of Imperial, More Than Just a Car (Part XXI)
We find ourselves at the final two installments of the long-running Imperial series today. It's been almost six months since the first Imperial entry, when a new model was dreamt up by Chrysler's founder as competition for the likes of Pierce-Arrow and Studebaker. The Imperial name outlived most the Twenties competition it was designed to beat, though along the way it drifted both nearer and further to the original mission.
Source: thetruthaboutcars.com