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FMCG companies roll out online-first items for mass market, Retail News, ET Retail

FMCG companies are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift includes companies like Parle Products, Emami, Dabur, and Hindustan Unilever (HUL), driven by the need to reduce online costs and increase volume sales.
India General Rohit Jawa Mohit Malhotra Mayank Shah Parle Products Hindustan Unilever

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