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The purchase in 2018 was the first direct co-investment by the three iwi commercial entities. Tauwhare-George said the iwi consortium wanted to bring more te reo influence into the signage and hotel.
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Chief Executive of PKW Warwick Tauwhare-George said the name change means feast and aligns with the Māori ownership of the hotel. Hemi Sundgren, who was the chief executive of Te Atiawa, came up with the name. Along with help from chef Richard Ponder, the style of the restaurant has changed to bistro dining, while the name of the hotel has become Novotel Ngāmotu Taranaki Hotel.