Teaching Startup News Today

When you make the decision to start your own company, you’re taking on much more debt and risk than you realize. And it isn’t all about dollars and cents.

I don’t think we realize how much investor expectations have ratcheted up over the last several years. In this post, I want to talk about those expectations, why it’s important to understand them, and how to negotiate them.

The Sales Brain is the maverick. The Build Brain needs time to think. There are a number of ways you can balance these two brains and chase more customers and a better product at the same time. Let's talk.

The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit. Then on to traction, scale, and ultimately growth. Let's talk.

This might be the most useful post you read all year

When to ignore the roadmap and just go where the money is

We all have a Newton or Amazon Fire in our idea hopper

Editor's note: Joe Procopio, who writes a weekly column for WRAL TechWire about building startups, is the Chief Product Officer at Get Spiffy and the founder of

by Joe Procopio — June 1, 2021 . Editor’s note: Joe Procopio is the founder of teachingstartup.com and the COO of IoT/Beer startup Precision Fermentation. Teaching Startup is published on Tuesdays. Joe is taking a break from the series, This post was published in January. He has a long entrepreneurial history in the Triangle that includes Spiffy, Automated Insights, and ExitEvent. More info at joeprocopio.com. DURHAM – The harsh economics of startup are often easily overlooked. So let...

Editor's note: This is post 3 of 3 for the Teaching Startup "Growth Series." Teaching Startup is published each Tuesday. Author Joe Procopio is the founder of