When you make the decision to start your own company, you’re taking on much more debt and risk than you realize. And it isn’t all about dollars and cents.
I don’t think we realize how much investor expectations have ratcheted up over the last several years. In this post, I want to talk about those expectations, why it’s important to understand them, and how to negotiate them.
The Sales Brain is the maverick. The Build Brain needs time to think. There are a number of ways you can balance these two brains and chase more customers and a better product at the same time. Let's talk.
The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit. Then on to traction, scale, and ultimately growth. Let's talk.