there in terms of talk radio. yeah, you know, i think salem s reach is multifaceted, because in a single market you can have five, six salem stations. as i said, where i live i can pick up four different salem stations. but something else interesting about salem is that their multi media company. they are bread and butter is this am fm talk radio. they have an interesting model because in addition to being conservative talk radio company they have a lot of christian teaching stations as well. they bill themselves as the country s biggest christian conservative talk mediocre penny. they have christian teaching talk stations which are promoting what they call biblical values. and they use the stations as a way to fund a lot of their other radio operations. about 50% of their radio income comes from these paid ministries, these programs that
this am fm talk radio. they have an interesting model because in addition to being conservative talk radio company they have a lot of christian teaching stations as well. they bill themselves as the country s biggest christian conservative talk media company. they have christian teaching talk stations which are promoting what they call biblical values. and they use the stations as a way to fund a lot of their other radio operations. about 50% of their radio income comes from these paid ministries, these programs that come back here after year, 95% of them return even across rating creases. so this buffers the rest of the salem stations from some of the whims of advertisers, even from listener preference. so it means that their radio market is just a bit more secure because they have the strong financial base from their christian teaching talk stations.