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The best Dry January campaigns of 2021

This year, marketing options for Dry January were a lot more limited than in previous years. But that didnt stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns. In comparison to 2020 the well is positively...ahem, dry. In years gone by we’ve seen London buses with full makeovers ​and entirely alcohol-free pubs open​ just to celebrate a month without drinking. However in the year+ of social distancing, op...
City Of United Kingdom Waltham Forest Ed Brown Mads Mikkelsen Af Beer Club

Truly Hard Seltzer targets millennials shunning Dry January

Dive Brief: Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. This months rollout of Truly Iced Tea Hard Seltzer follows the brands introduction of Truly Lemonade hard seltzer last year, per an announcement. As part of the "Try January" campaign, Truly created a microsite to give away branded merchandise including hats, sweatshirts, koozies and fanny packs to the first 900 responde...
United States Samuel Adams Dive Brief Hard Seltzer Boston Beer Truly Iced Tea Hard Seltzer

Budweiser: Team Zero

0 votes Budweiser Zero, Budweiser’s first zero-alcohol brew, launched a new campaign, Team Zero, to support consumers through Dry January. Dry January is an opportunity to start the year by taking on new goals, challenges and ambitions, but is never easy to do alone. This year, a group of coaches and athletes from the US, UK and Canada, known as Team Zero, are rallying together to keep each other motivated and encourage consumers along their Dry January journey. This is Budweiser’s unique...
United States United Kingdom Jordan Henderson Dwyane Wade Paul Bissonnette Darius Slayton

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Aspiring 13-Year-Old Racecar Driver Wins Scott Bloomquist's Late Model For Christmas

Aspiring 13-Year-Old Racecar Driver Wins Scott Bloomquists Late Model For Christmas Monday, December 28, 2020 - by Steve Hixson Young 13-year-old Brody Littleton has a passion for late model dirt racing. He was introduced to the revving of the engine and the sound of tires speeding through dirt tracks, going to races with his dad, Shannon, who has been a fan of the sport since the old Atomic Motor Speedway days outside Knoxville. “We’ve been watching racing our entire lives around her...
Facebook Scott Bloomquist Scott Bloomquist Brody Littleton National Dirt Late Model Hall Team Zero Atomic Motor Speedway

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