NexTech AR joins AR board of Interactive Advertising Bureau trade association
As a member, NexTech will work along with industry peers to establish standards for AR creative formats, performance benchmarking measurement standards and privacy considerations. NexTech believes augmented reality advertising is at an inflection point, with several retailers and ecommerce companies expected to prioritize investments in the sector
NexTech AR Solutions Corp (OTCQB:NEXCF) (NEO:NTAR) (CSE:NTAR) (FRA:N29) has joined the Interactive Advertising Bureau (IAB) AR board, a trade association with more than 650 member media companies, brands and technology firms responsible for selling, delivering and optimizing digital ad marketing campaigns, the company announced.