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Podcast downloads stay high as top 4 downloaded shows unchanged May 11, 2021 11:04 Podcast downloads took a slight dip in April to 48.2 million, down from March’s record high 50 million, according to Triton Digital’s Podcast Ranker. The monthly Australian Podcast Ranker lists the top 100 podcasts from participating publishers for listeners in Australia, as well as ranking the top 10 publishers through 1 April to 30 April. The top four spots stayed the same, with Audioboom’s Casefile True...

Share: AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not yet clear, a blog post announcing his departure notes that his next move is “an opportunity to collaborate with the industry from a different, and important, perspective.” Before Buchheim’s four...

PubWise Joins IAB To Contribute To Ad Tech Industry Growth Sustainability Share Article PubWise, a digital advertising technology firm, has been officially granted membership to the Interactive Advertising Bureau (IAB) in the United States joining over 650 technology and media brands. “PubWise delivers advanced programmatic supply chain optimization and IAB is at the forefront of industry standardization initiatives which help ensure the value of our technology can be realized across the indu...

Share this article Share this article NEW YORK, May 6, 2021 /PRNewswire/ -- This past March, 20 of the largest publishing platforms and ad exchanges met to discuss the future of digital advertising and how the proliferation of malvertising in the form of scams, coordinated phishing attacks and aggressive redirects has caused incalculable damage to the adtech industry. The main subject of the call was buyers.json, an industry initiative to develop rules for buy-side transparency in the digital a...

The ad industry is grappling with Apple, Google, and others' decisions to kill targeted ads.

by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emer...

| 19 April 2021 The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020. The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 ...

Its now ten years ago that Telefónica announced plans to launch a startup incubator and youth apprenticeship program across its European and Latin American footprint. In the intervening decade, the Spanish telcos Wayra division has invested almost €50 million (US$60 million) in 800 startups and helped create more than 10,000 jobs. Telefónica also noted that the investment has appreciated by more than 70% over this period, while 75 startups have now exited the Wayra portfolio. Irene Gómez, d...

In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared to financial markets, and in some aspects that analogy can hold true. The main distinctions lie in the levels of regulation that are in place in finance and which are regularly reviewed and upgraded, whilst progr...