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TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks

WPP and TikTok partner on brand safety and ad innovation TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks. by Omar Oakes Sign in to continue Free email bulletins

The BPL released this list of guidelines and services available during this time: 30 minute visitation limit for all patron visits Seven public computers will be available for 30 minute sessions (cleaning protocols implemented); patrons may not renew computer sessions Online programming only Furniture will remain unavailable for patron use Archives, Tech Lab, Study Rooms, Community Room, Genealogy Room, microfilm readers, and Yellowstone Board Room remain inaccessible for the public Continua...

Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards News provided by Share this article Share this article NEW YORK, Jan. 15, 2021 /PRNewswire/ -- The Partnership for Responsible Addressable Media today extended an invitation...

IABs 2021 Annual Leadership Meeting Drives the Marketing Industrys Great Reset IAB will convene leaders from across the entire digital ecosystem at ALM to set the agenda for the next phase of industry growth Speakers include Senator Ron Wyden, Dr. Anthony Fauci, and WPP CEO Mark Read News provided by Share this article Share this article NEW YORK, Jan. 14, 2021 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today invited industry le...

Triton Digital Releases the Australian Podcast Ranker for December 2020 ®, the global technology and services leader to the digital audio and podcast industry, announced today the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 December through 31 December, 2020, as measured by Triton’s Podcast Metrics measurement service. A number of new entities appear in the Top 100 Podcast Ranker t...

Mintegral passes user privacy security assessment performed by internationally recognized accounting firm News provided by Share this article Share this article SAN FRANCISCO, Jan. 7, 2021 /PRNewswire/ -- Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of use...

Sting, Stephen Curry, Eva Longoria, Camilo, Laura Pausini, Evaluna, Alejandro Sanz and Natalia Jimenez Join The Inaugural International Peace Honors Share Article This select group of global personalities, representing the best of their regions, from the United Kingdom, the United States, Spain, Italy, Venezuela, Colombia, and more, will be part of the inspiring event that will honor some of today’s most outstanding changemakers and peacebuilders STING, STEPHEN CURRY, EVA LONGORIA, CAMILO, LA...

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements SAN FRANCISCO, Dec. 22, 2020 /PRNewswire/ -- Mintegral announced today that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. The Open Measurement SDK (OM SDK) is a standard launched by the IAB T...

Share: Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed m...