budget. just posting your app in an app store isn t enough. make sure you have some marketing budget to promote the initial launch and any updates you release later on. to releas updates later on. three, mobile devices are capable of tracking and collecting data that can be useful to personalizing your marketing measurements. four, ignoring the potential of voice. mobile marketing makes it easy for your customers to touch or click a phone number to call your business. include your number in all e-mails and on all websites. number five, taking privacy concerns lightly. make sure you and your tech providers follow all industry regulations for collecting and using and securing personal information. it s time to answer some of your business questions. rod and gene are here with their words of wisdom.