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W3C rejects Google s cookie plans for Chrome

'The proposed API appears to maintain the status quo of inappropriate surveillance on the web', says W3C's Technical Architecture Group

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Web Standards Body W3C Rejects Google s Ad Targeting Proposal

Web standards group the W3C has said Google's Topics API ad-targeting proposal "falls short" on privacy. "We do not want to see it proceed further."

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The W3C Is At A Crossroads For The Web And Itself, With MIT Exiting As Admin And Disarray On All Fronts

The problem is too important not to be fixed, so nobody’s panicking and everybody expects things to work out. But there is no actual solution in sight. The problem in this case is not the work being done by the W3C, but with the W3C itself. The Worldwide Web Consortium (W3C), the main technical standards. Continue reading »

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What s Really Going On In The Privacy Sandbox? – AdExchanger

There’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Not quite.

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Google introduit une ligne du temps pour sa technologie publicitaire FLoC - ICT actualité

Google introduit une ligne du temps pour sa technologie publicitaire FLoC - ICT actualité
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