Page 2 - Ted Levitt News Today

Share this article Share this article NEW YORK, June 1, 2021 /PRNewswire/ -- As consumers flock back in the post-pandemic era, premium and luxury brands are ramping up their marketing and innovation efforts. For many brands, client acquisition, vs. retention, has been the top marketing priority, despite the far less favorable economics. However, as legendary marketing guru Ted Levitt stated simply: "No business can function effectively without a clear view of how to get and hold clients." Pete...

“There was a lot of crying. Not a dry eye in the house. We were all crying together,” Beth Levitt said after her husband Ted told his employees Chick and Ruth’s Delly had been sold.