Teddy Ten News Today

Max Mara's Fluffy Residences around the world marked the Teddy Coat's 10th anniversary and were instant hits on social media.

’Everyone’s favourite fashion teddy,’ is how Italian fashion house Max Mara describes its Teddy Coat, an enveloping piece of outerwear designed by creative director Ian Griffiths

Max Mara's creative director Ian Griffiths still marvels at the success of the Teddy Coat, which marks its 10th anniversary.

The creative director of the brand still marvels at the success of the signature style, which is marking its 10th anniversary.

Max Mara has long been synonymous with excellent outerwear. It was in 1981 that Anne Marie Beretta designed the now-signature ‘101801’ for the Italian house, an elegant, masculine-cut wo

Max Mara mounted an exhibit for its Teddy Bear coat in Chengdu, Jacquemus opens a pop-up in Seoul.

The brand unveiled the Fluffy Residence in IFS Chengdu and restaged its fall 2023 show on Saturday with a special showcase of the bestselling coat.

Max Mara celebrated its Teddy Ten pop-up, Saks is giving its windows to Burberry's collection, Giorgio Armani's flowers are explored in a new book.

Celebrities like Katie Holmes, Jenna Lyons, Kerry Russell and more celebrated Max Mara's Teddy Ten SoHo pop-up. See more details here.