The tough road ahead for new Saatchi & Saatchi boss Mark Cochrane
25 Apr, 2021 05:00 PM
8 minutes to read
Mark Cochrane has taken over as the boss at Saatchi & Saatchi. Photo / Supplied
The challenge facing Mark Cochrane is in some ways mathematical. He s entering a business that employed in excess of 150 people in its heyday but now sits at around 55. Saatchi and Saatchi might still be the most famous name in New Zealand advertising pop culture, but the 2021 edition of Campaign Magazine s much-maligned Hot and Cold chart showed the agency languishing in the middle of the pack when it comes to annual billings (under $50 million), well behind the creative top dogs DDB, FCB, Colenso BBDO and Stanley St (each more than $100m).