Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren t getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024.
ATSC: More Than 100 NEXTGEN TV Products Available to Consumers in 2024, as U S Deployment of ATSC 3 0 Expands to Reach 75% of Households tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
Key ATSC 3 0 Technologies Selected by Brazil for Its Next-generation Digital TV Standard – Consumer Electronics Net consumerelectronicsnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from consumerelectronicsnet.com Daily Mail and Mail on Sunday newspapers.