On January 9, it was announced that the Chinese Nintendo Switch console has shipped at least one million units since its release back in December 10, 2019. The announcement came from Weide Hu, the director of Sales and Marketing for the Nintendo-Tencent cooperation.
Since these numbers were announced, a lot of reports have claimed that the Switch is the market leader for consoles in China. To say so is misleading and disingenuous at best, and fully false at worst (I ll get into that later). Also, to celebrate this milestone as a victory for Tencent and Nintendo is to ignore that, ultimately, most consumers in China actively rejected this version of the console and still prefer to buy imported models meaning the Nintendo Switch is popular in China, but the Tencent-backed Switch is not. It is a failure on the part of Tencent to effectively leverage and implement the Switch in the Chinese market.